In The Know....with Shea-Noel

A few months ago our Principal Designer in Memphis, Shandra Blackwell, ASID, IIDA, was asked to present an educational seminar for the National Hardwood Lumber Association's National Conference in Boston.  Immediately the topic of *Green is the new Black* resonated with her.  Why? Well, in the Memphis area, Shea-Noel has been a leader in green design for years.

To get the best grasp on the concept from a consumer standpoint, Blackwell started researching with a core group of 100 consumers and crafted 4 questionnaires with 25 questions in each section.

The results? Enchanting.  We, like so many of our peers, have spent time researching and advertising that our firm had *gone green*. Unfortunately, we apparently missed one very important fact.  The public could care less.  

No, not joking here. In fact, it was disturbing to us. The questions spanned a spectrum and all dealt with green, or the green concept, on some level. From household cleaning products to hardwood choices, the results were clear.  Not only did consumers not really care, most thought green was a trend that would fade out quickly like a non fluorescent light bulb.

So, as we venture to share with you all the results of the questions and our research on the topic over the coming weeks?  Think about this and put yourselves in your clients shoes:


You may be shocked to learn the answer you will get from your clients, is a simple: "Depends on the cost".